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VB Home Дызайн Крамы by Martin Chow

VB Home Дызайн Крамы by Martin Chow is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.


БронзаІнтэр'ер· 2021

VB Home Дызайн Крамы

by Martin Chow

Client: Hot Koncepts Design Ltd.

Бронзавая прэмія A' Design Award Winner in Інтэр'ер Category

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The Design

About VB Home Дызайн Крамы

Гэта першая ў Кітаі крама па продажы хатніх паслуг Villeroy і Boch (VB Home). Цэх знаходзіцца ў адрамантаваным раёне, дзе раней быў завод. Дызайнер прапанаваў у інтэр'ерах тэму «Дом, мілы дом», заснаваны на ўжыванні прадуктаў VB і еўрапейскім ладзе жыцця. Дызайнеры марнуюць шмат часу на разуменне гісторыі і розных тыпаў прадуктаў VB. Пасля абмеркавання з кліентам, нарэшце, усе ўзгаднілі тэму «Дом, мілы дом» для дызайну інтэр'еру.

The Recognition

About the Бронзавая прэмія A' Design Award

VB Home Дызайн Крамы — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што VB Home Дызайн Крамы — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. VB Home Дызайн Крамы цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging
The shop is around 1000 square meter.
Tags
#shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology
Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge
The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research
As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration
Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration
The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow
This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents
Copyright belongs to Hot Koncepts Design Limited.
Team Members
Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits
Photographer Kimi Guan.

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