Colorful Childhood Візуальная Ідэнтычнасць by Yuchen Chen

Colorful Childhood Візуальная Ідэнтычнасць by Yuchen Chen is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

БронзаГрафіка· 2021

Colorful Childhood Візуальная Ідэнтычнасць

by Yuchen Chen

Client: Jiaxing Nanhu International Experimental School

Бронзавая прэмія A' Design Award Winner in Графіка Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Childhood Візуальная Ідэнтычнасць

Каб адзначыць 20-годдзе заснавання міжнароднай пачатковай школы, запускаецца серыя мерапрыемстваў і публікацый з цэласнай візуальнай ідэнтычнасцю. Лагатып - гэта чысты і выразны дызайн, ён выконвае як функцыю перадачы інфармацыі, так і дэкаратыўны малюнак персанажа. Між тым, дызайнер распрацаваў цэлы набор візуальнай айдэнтыкі юбілейнага мерапрыемства, каб стварыць сяброўскую атмасферу.

The Recognition

About the Бронзавая прэмія A' Design Award

Colorful Childhood Візуальная Ідэнтычнасць — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Colorful Childhood Візуальная Ідэнтычнасць — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Colorful Childhood Візуальная Ідэнтычнасць цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To celebrate the 20th anniversary of School founding, a series of events and publications are launched with a cohesive visual identity. The designer designed a whole set of visual proposals and through illustration and color, The anniversary event visual identity design create a friendly atmosphere.
Dimensions & Packaging: Invitation Letter: Width 130mm x Height 190mm,
Event Program Card: Width 130mm x Height 190mm,
Sticker: Width 40mm x Height 100mm,
Anniversary Poster: Width 594mm x Height 420mm,
Tote Bag: Width 330mm x Height 380mm,
Pass Card: Width 54mm x Height 86mm,
Comic Book (Student's Manga Work Portfolio): Width 190mm x Height 190mm x Depth 13.5mm 156 Pages,
Festivals Flag(A): Width 600mm x Height 1600mm,
Festivals Flag(B): Width 400mm x Height 1200mm,
Running Flag (Big Size): Width 1920mm x Height 1280mm,
Running Flag (Small Size): Width 300mm x Height 120mm,
Tape: Diameter 50mm x Height 15mm,
Gift Box: Width 300mm x Height 200mm x Depth 30mm,
Stage LED Wall(Size A): Width 10000mm x Height 5000mm,
Stage LED Wall(Size B):Width 2500mm x Height 5000mm,
Signature Wall: Width 8000mm x Height 4000mm x Depth 800mm,
Photo Cutout Boards: Width 6800mm x Height 3000mm.
Tags: Anniversary, Visual Identity Design, Branding Design, Typography, School Culture, Festivals, Logotype.
Production Technology: The designer designed a whole set of the anniversary visual identity which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design.
Design Challenge: The designer researched the structure of landmark sculptures in school, He realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image.
Research: The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image.
Inspiration: The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo, The logo is a clean and distinct design with only two figures that denote the number 20, It have both the function of information communicating and decorative as a character image.
Project Duration: The project started in January 2018 in Jiaxing, Zhejiang, China and finished in April 2018 in Jiaxing, Zhejiang, China, and was exhibited in Jiaxing Nanhu International Experimental School in April 2018.
Operation Flow: The designer designed a whole set of the anniversary event visual identity to create a friendly atmosphere. He hope immerse students, parents and teachers in the festive mood through unified visual graphics design.