Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады by Mos

Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады by Mos is a highly esteemed winner of the very prestigious 2021 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2021

Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады

by Mos

Client: More On Simplicity

Срэбная прэмія A' Design Award Winner in Упакоўка Category

26,641
Verified Award Winner
Verify Award Status for #118323

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады

Vilajuiga Lightly Sparkling Water — гэта шкляная пляшка для натуральна газаванай мінеральнай вады. Пляшка выраблена з чыстага белага шкла, абранага за яго высокую празрыстасць. Сіні колер этыкеткі стварае мяккія сінія адценні ўнутры шкла. Асіметрычная форма і арганічныя абрысы адсылаюць да рэгіёна Эмпарда, дзе скалы размываюцца ветрам трамантана. У залежнасці ад пункта гледжання геаметрыя пляшкі паказвае некалькі розных формаў. Доўгае рыльца дапамагае вадзе цячы і робіць пляшку зручнай для пераносу. Пляшка мае 65 міліметраў у дыяметры і 220 міліметраў у вышыню.

The Recognition

About the Срэбная прэмія A' Design Award

Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Vilajuiga Lightly Sparkling Water Пляшка для мінеральнай вады — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
Dimensions & Packaging: Diameter: 65mm / Height: 220mm
Tags: Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
Production Technology: The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia.
Design Challenge: The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
Research: Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
Inspiration: The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
Project Duration: The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
Operation Flow: The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
Patents: Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
Team Members: David Grifols,
David Roselló.
Image Credits: Design number 004677474-0001
Owner ID number 884150