Deng Long Ji Упакоўка для віна by Wen Liu, Qiumin Chen and Weijie Kang

Deng Long Ji Упакоўка для віна by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2021

Deng Long Ji Упакоўка для віна

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #119519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Deng Long Ji Упакоўка для віна

Дэн Лун Цзі — гэта дызайн упакоўкі для віна, створаны для кітайскага брэнда віна. Форма бутэлькі паходзіць ад традыцыйнага кітайскага ліхтарыка, формы, звязанай з дабрабытам і святкаваннем. Каўпачок бутэлькі аздоблены арнаментам у выглядзе кітайскай аконнай рашоткі. Падарункавая скрынка выраблена з дэкараванага абпаленага акрылу, а бутэлька — з дэкараванага абпаленага шкла. Памеры скрынкі складаюць 109,02 на 109,02 на 280,5 міліметра. Дызайн прадстаўляе віно праз сучасную кітайскую эстэтыку і імкнецца змяніць распаўсюджанае ўяўленне пра віно як выключна заходні прадукт.

The Recognition

About the Бронзавая прэмія A' Design Award

Deng Long Ji Упакоўка для віна — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Deng Long Ji Упакоўка для віна — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Deng Long Ji Упакоўка для віна цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimensions & Packaging: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Tags: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Production Technology: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Design Challenge: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Research: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiration: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Project Duration: 2019-08~2020~01 Shenzhen, China
Operation Flow: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang