Have A Good Tea Пакаванне для чаю by Toshiki Okada

Have A Good Tea Пакаванне для чаю by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2021

Have A Good Tea Пакаванне для чаю

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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Colors

The Design

About Have A Good Tea Пакаванне для чаю

Have A Good Tea — гэта дызайн упакоўкі для японскага araматызаванага чаю, які вырабляецца ў гістарычным горадзе Кавагоэ. Скрынка змяшчае чай са смакам вішнёвага цвету і начнога вішнёвага цвету, створаны спецыяльна для сезону любавання цвіценнем вішань. Намаляваныя ад рукі акварэльныя ілюстрацыі паказваюць мясцовы пейзаж, а вобласць з лагатыпам выканана з цісненнем, каб адасобіць яе ад фонавага мастацкага аздаблення. Скрынка зручная для трымання, вырабленая з высакаякаснай неглянцавай паперы, якая падлягае перапрацоўцы, і можа быць разабрана для ўтылізацыі. Дызайн накіраваны на азнаямленне маладога пакалення з культурай чаю.

The Recognition

About the Бронзавая прэмія A' Design Award

Have A Good Tea Пакаванне для чаю — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Have A Good Tea Пакаванне для чаю — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Have A Good Tea Пакаванне для чаю цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada