Three States of Home Gazing Дадатак дапоўненай рэальнасці by Hsin-Chien Huang

Three States of Home Gazing Дадатак дапоўненай рэальнасці by Hsin-Chien Huang is a highly esteemed winner of the very prestigious 2021 Жалезная прэмія A' Design Award in Дызайн забаўляльнага кантэнту, стварэння кантэнту і стрымінгавых медыя Competition Category.

ЖалезаМедыя· 2021

Three States of Home Gazing Дадатак дапоўненай рэальнасці

by Hsin-Chien Huang

Client: Oready Innovation Lab

Жалезная прэмія A' Design Award Winner in Медыя Category

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Colors

The Design

About Three States of Home Gazing Дадатак дапоўненай рэальнасці

Тэкст: "Тры станы сузірання дому" — гэта дадатак дапоўненай рэальнасці, створаны для наведвальнікаў музея. Дадатак ажыўляе карціну "Фестываль на Паўднёвай вуліцы" (1930) тайваньскага мастака Го Сюэ-ху. Гледачы могуць уважліва вывучыць карціну дома ці ў музеі. Гэты досвед таксама дазваляе карыстальнікам патрапіць у раён Дадаочэн у Тайбэі такім, якім ён выглядаў у 1930 годзе. Двухмоўныя субцітры на кітайскай і англійскай мовах забяспечваюць інтуітыўна зразумелае карыстанне. Дадатак даступны для прылад на базе iOS і Android. Мэта праекта — абнавіць вопыт наведвання музея і падзяліцца мясцовай гісторыяй і культурай.

The Recognition

About the Жалезная прэмія A' Design Award

Three States of Home Gazing Дадатак дапоўненай рэальнасці — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Three States of Home Gazing Дадатак дапоўненай рэальнасці — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Three States of Home Gazing Дадатак дапоўненай рэальнасці паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.
Dimensions & Packaging: This AR experience could download with IOS(Apple Store) and Andriod (Google Store).
Tags: Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu
Production Technology: As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.
Design Challenge: Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.
Research: It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.
Inspiration: This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.
Project Duration: The project started in 2019 and finished in 2020 in Taipei,
Operation Flow: It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.
Patents: Copyrights belong to Oready Innovation Lab, Virtual and Physical Media Integration Association of Taiwan and Kuo Hsueh-Hu Foundation, 2021.
Team Members: Director: Hsin-Chien Huang, Wen-Chieh Chang
Producer: Chiung-Yi Hsieh
Co-Producer: Saiau-Yue Tsau
Image Credits: https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0