Yanjing White Beer Упакоўка для піва by Gen Xu and Feihu Han

Yanjing White Beer Упакоўка для піва by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2021

Yanjing White Beer Упакоўка для піва

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanjing White Beer Упакоўка для піва

Yanjing White Beer — гэта дызайн упакоўкі для бутэлькавага і бансовага піва. Графіка спалучае кітайскія і нямецкія культурныя матывы: колеры запазычаны з формы нямецкай футбольнай зборнай, а выявы соладу і хмелю з'яўляюцца данінай павагі Германіі — радзіме белага піва. Панэль з назвай у форме шчыта акцэнтуе ўвагу на назве прадукту і захоўвае збалансаванасць макета. Памер банкі адпавядае сярэдняй далоні для зручнага і надзейнага ўтрымання, а звужаная бутэлька дазваляе трымаць яе на любой вышыні. Бутэлька вырабленая з пераапрацоўванага шкла, а банка — з пераапрацоўванага алюмінію.

The Recognition

About the Бронзавая прэмія A' Design Award

Yanjing White Beer Упакоўка для піва — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Yanjing White Beer Упакоўка для піва — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Yanjing White Beer Упакоўка для піва цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu