Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar

Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Залатая прэмія A' Design Award in Дызайн камп'ютарнай графікі, 3D-мадэлявання, тэкстурыравання і рэндэрынгу Competition Category.

ЗолатаКамп'ютарная графіка· 2021

Kallucci Boot 3D Key Art

by Mateus Morgan de Aguiar

Client: Morgan Studio

Залатая прэмія A' Design Award Winner in Камп'ютарная графіка Category

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Verified Award Winner

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Colors

The Design

About Kallucci Boot 3D Key Art

Асноўная ідэя дызайнера заключалася ў тым, каб праз простыя элементы, такія як камяні, перадаць аспекты трываласці і ўстойлівасці, неабходныя прадукту, непасрэдна набліжаючы яго выкарыстанне і стыль жыцця кліента. Дададзеныя крышталі служаць для таго, каб падкрэсліць галоўны аб'ект, надаючы містычны выгляд, выклікаючы цікаўнасць патэнцыйных кліентаў.

The Recognition

About the Залатая прэмія A' Design Award

Kallucci Boot 3D Key Art — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Kallucci Boot 3D Key Art — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Kallucci Boot 3D Key Art выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote