Peaceful Асноўная функцыя: Упакоўка araмaтызаванага чаю by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
ЖалезаУпакоўка· 2021
Peaceful Асноўная функцыя: Упакоўка araмaтызаванага чаю
Client: Yunnan Tech & Besiness University
Жалезная прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
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The Design
About Peaceful Асноўная функцыя: Упакоўка araмaтызаванага чаю
Тэкст кнігі: Peaceful — гэта дызайн упакоўкі для араматызаванага чаю. Знешняя каробка аздоблена намаляваным уручную выявай жанчыны ў ципао — традыцыйным адзенні кітайскіх жанчын, з кветкавымі ўзорамі, укампанаванымі ў тканіну. Ілюстрацыя нанесена глыбокім друкам на вечка алюмініевай банкі. Упакоўка складаецца з дзвюх частак — вечка і корпуса каробкі, дзякуючы чаму маленькія банкі лёгка адкрываюцца, вымаюцца і выстаўляюцца напаказ. Алюмініевая фольга ўнутры абараняе чай ад вільгаці. Тры водары могуць спалучацца паміж сабой, каб адпавядаць розным гурманскім перавагам.
The Recognition
About the Жалезная прэмія A' Design Award
Peaceful Асноўная функцыя: Упакоўка araмaтызаванага чаю — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Peaceful Асноўная функцыя: Упакоўка araмaтызаванага чаю — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Peaceful Асноўная функцыя: Упакоўка araмaтызаванага чаю паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
- Dimensions & Packaging
- Width 75mm x Length 200mm x Height 45mm
- Tags
- Cheongsam, Scented Tea, Classical, Elegant, Tradition
- Production Technology
- The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
- Design Challenge
- There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
- Research
- This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture. - Inspiration
- The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
- Project Duration
- The project started in September 2020 in Kunming and finished in March 2021 in Kunming
- Operation Flow
- The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
- Team Members
- Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao - Image Credits
- Image#1: Illustrator Wang Jinshengi, 2020.
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