Baltija Chocolate Collection Асноўная функцыя: Упакоўка для кандытарскіх вырабаў by Bold Brands is a highly esteemed winner of the very prestigious 2021 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
СрэбраУпакоўка· 2021
Baltija Chocolate Collection Асноўная функцыя: Упакоўка для кандытарскіх вырабаў
by Bold Brands
Client: Bold Brands
Срэбная прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
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The Design
About Baltija Chocolate Collection Асноўная функцыя: Упакоўка для кандытарскіх вырабаў
Baltija — гэта серыя ўпакоўкі для калекцыі шакаладу, якая прадаецца ў Балтыйскім рэгіёне. Назва паходзіць ад літоўскага слова, што азначае Балтыйскае мора, якое і натхніла на стварэнне дызайну. Маяк і марскі пейзаж намаляваны ў класічным віктарыянскім стылі з хвалістымі формамі, што перадаюць рух вады. Нацыянальныя сімвалы не выкарыстоўваюцца, таму ўпакоўка прадстаўляе ўвесь рэгіён, а не адну краіну. Насычаны зеленавата-сіні тон дадае вытанчанага выгляду. Скрынкі і канверты выраблены з паперы, надрукаваны афсетным спосабам і аздоблены матавым лакам і дэталямі з меднай фольгі.
The Recognition
About the Срэбная прэмія A' Design Award
Baltija Chocolate Collection Асноўная функцыя: Упакоўка для кандытарскіх вырабаў — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Baltija Chocolate Collection Асноўная функцыя: Упакоўка для кандытарскіх вырабаў — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Baltija Chocolate Collection Асноўная функцыя: Упакоўка для кандытарскіх вырабаў — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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