Tsarsky Reserve Папяровая Ўпакоўка by Natalya Bilousova

Tsarsky Reserve Папяровая Ўпакоўка by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2021

Tsarsky Reserve Папяровая Ўпакоўка

by Natalya Bilousova

Client: Tsarsky Reserve

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve Папяровая Ўпакоўка

Мэта ўпакоўкі для замарожаных паўфабрыкатаў - стварыць кідкі вобраз брэнда, пазбягаючы традыцыйнага візуальнага выгляду ежы на талерцы. Рашэнне, заснаванае на шаблоне, было выбрана як тое, якое прымушае вочы спажыўца атрымліваць асалоду ад ежы. Колеры, якія выкарыстоўваюцца для прадстаўлення, вызначана пазнаюцца сярод лінейкі іншых дызайнаў ежы. Акрамя таго, прастата формаў у гэтым дызайне падкрэслівае сучасны падыход і адначасова падкрэслівае ідэю ўніверсальнасці. У выніку такая канструкцыя робіць прадукт зручным для розных гледачоў

The Recognition

About the Бронзавая прэмія A' Design Award

Tsarsky Reserve Папяровая Ўпакоўка — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Tsarsky Reserve Папяровая Ўпакоўка — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Tsarsky Reserve Папяровая Ўпакоўка цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client