Золата Аксесуар · 2021
Milano System Модульны заплечнік
- Залатая прэмія A' Design Award 2021 in Аксесуар
- CLIENT: Modula Milano
- Estimated Number of Design Views: 74,611
- Verification code 1F57FDDDDF · Verify this award
Colors
About Milano System Модульны заплечнік
Milano System — гэта модульны гарадскі заплечнік, вырабляны ў Італіі. Асноўны заплечнік мае вышыню 480 мм, шырыню 300 мм і глыбіню 170 мм, а яго аб'ём складае 25 літраў з магчымасцю пашырэння да 35 літраў. Асобныя модулі, у тым ліку арганайзер для ноўтбука, мацавальны модуль, блок для штодзённых рэчаў і пакавальны блок, могуць прымацоўвацца да асноўнага заплечніка і адмацоўвацца ад яго. Магнітная замковая фурнітура дазваляе адкрываць і закрываць заплечнік адной рукой. Выкарыстоўваюцца ўстойлівыя да сцірання і вадаўстойлівыя тканіны. Два аддзяленні і некалькі кішэняў дапамагаюць трымаць штодзённыя рэчы ў парадку.
About the Залатая прэмія A' Design Award
Milano System Модульны заплечнік — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Milano System Модульны заплечнік — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Milano System Модульны заплечнік выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.
Press Kit
- Unique Properties
- Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. - Dimensions & Packaging
- 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization - Tags
- modular backpack, Italian design, Made in Italy, backpack made in Italy
- Production Technology
- CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware - Design Challenge
- The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
- Research
- We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
- Inspiration
- Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
- Project Duration
- The project started in January 2020 and finished in March 2021 in Milan, Italy.
- Operation Flow
- Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack. - Image Credits
- Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa
