Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда by Nobuya Hayasaka

Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 Срэбная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

СрэбраГрафіка· 2022

Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда

by Nobuya Hayasaka

Client: Arica Design Inc

Срэбная прэмія A' Design Award Winner in Графіка Category

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Colors

The Design

About Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда

Гэта брэндавыя праекты для Q, спецыялізаванай крамы яблычнага пірага. Тыпаграфія назвы крамы, Q, была створана з выкарыстаннем яблыка ў якасці матыву і сімвала крамы. Усе прылады брэнда, у тым ліку знешні выгляд, інтэр'ер, асвятленне, зэдлікі, уніформа і ўпакоўка, былі распрацаваны з выкарыстаннем гэтага простага сімвала. У адпаведнасці з канцэпцыяй прадукту выкарыстання матэрыялаў, якія яны ёсць, інструменты таксама распрацаваны проста, выкарыстоўваючы колеры і фактуры матэрыялаў, такіх як папера і дрэва, як яны ёсць. Усе дызайны адпавядаюць бачанню крамы шанаваць арыгінальны смак яблыкаў.

The Recognition

About the Срэбная прэмія A' Design Award

Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Q Shinshu Apple Pie Laboratory Ідэнтычнасць Брэнда — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensions & Packaging: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Tags: Branding, store design, pastry shop, apple pie store
Production Technology: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Design Challenge: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Research: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiration: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Project Duration: It opened in October 2019 in Ueda City, Japan.
Operation Flow: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama