Sunboy Gift Box Упакоўка для семак сланечніка by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.
БронзаУпакоўка· 2022
Sunboy Gift Box Упакоўка для семак сланечніка
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
Бронзавая прэмія A' Design Award Winner in Упакоўка Category
Verified Award Winner
Verify Award Status for #130899The Design
About Sunboy Gift Box Упакоўка для семак сланечніка
Падарункавая скрынка Sunboy — гэта дызайн упакоўкі для гарбузовых закусак з семак сланечніка. Падарункавая скрынка змяшчае цыліндрычныя жалезныя банкі, якія можна выкарыстоўваць паўторна. Знешняя скрынка зроблена з гафрыраванай паперы, што ўзмацняе канструкцыю і спрашчае перапрацоўку. Канструкцыя адкрыцця перагледжана, дзякуючы чаму скрынку лёгка збіраць і разбіраць. Банкі спалучаюцца паміж сабой, утвараючы модульныя набор з аднаго, двух або трох узроўняў, што павялічвае плошчу дэманстрацыі прадукту і эканоміць матэрыял. Друкаваная сцэна выкананая ў стылі паперавай выразкі і паказвае персанажа Sunboy, які бяжыць па полі сланечнікаў.
The Recognition
About the Бронзавая прэмія A' Design Award
Sunboy Gift Box Упакоўка для семак сланечніка — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Sunboy Gift Box Упакоўка для семак сланечніка — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Sunboy Gift Box Упакоўка для семак сланечніка цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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