C Cell Vitality Пакаванне для мінеральнай вады by Tiger Pan

C Cell Vitality Пакаванне для мінеральнай вады by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2022

C Cell Vitality Пакаванне для мінеральнай вады

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #130904

View at A' Design Award Press Release Award Badge

Colors

The Design

About C Cell Vitality Пакаванне для мінеральнай вады

C Cell Vitality — гэта дызайн упакоўкі для бутэляванай мінеральнай вады. Натуральная тэкстура зыходнага ландшафту перакладзена ва ўпарадкаваную трохмерную кампазіцыю з выпуклых і ўвагнутых форм на корпусе бутэлькі. Паверхня мае мяккую на дотык фактуру, якая павялічвае трэнне і паляпшае ўстойлівасць пры ўтрыманні ў руцэ. Стабільная структура дазваляе выкарыстоўваць больш тонкі матэрыял PET, што эканоміць выдаткі і зніжае колькасць пластыку. Сіні колер адсылае да горнага возера ля вытоку вады. Памеры бутэлькі складаюць 63,3 мм у шырыню, 63,3 мм у глыбіню і 207 мм у вышыню.

The Recognition

About the Бронзавая прэмія A' Design Award

C Cell Vitality Пакаванне для мінеральнай вады — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што C Cell Vitality Пакаванне для мінеральнай вады — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. C Cell Vitality Пакаванне для мінеральнай вады цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
Dimensions & Packaging: Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
Tags: C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
Production Technology: A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
Design Challenge: How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
Research: There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
Inspiration: Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
Operation Flow: We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan