Xiaofengtan Liquor Упакоўка для моцнага алкаголю by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.
БронзаУпакоўка· 2022
Xiaofengtan Liquor Упакоўка для моцнага алкаголю
Client: Zhu Hai, Fang Jian
Бронзавая прэмія A' Design Award Winner in Упакоўка Category
Verified Award Winner
Verify Award Status for #131479The Design
About Xiaofengtan Liquor Упакоўка для моцнага алкаголю
Xiaofengtan — гэта ўпакоўка для кітайскага моцнага алкагольнага напою класа "прэміум". Форма бутэлькі паходзіць ад керамічных збаноў, якія традыцыйна выкарыстоўваліся ў Кітаі для захоўвання алкаголю, і была пераасэнсавана ў простай форме, якая адпавядае сучасным эстэтычным патрабаванням. Акруглы корпус зручна кладзецца ў далонь, што робіць бутэльку зручнай для ўтрымання і дапамагае пазбегнуць слізгання. Залатая накрыўка мае вертыкальныя рыфленыя лініі і лёгка адкручваецца. Залатыя кропкі ўтвараюць тэкстуру як на бутэльцы, так і на кампактнай кубічнай скрынцы памерам 130 на 130 на 135 міліметраў. Скрынка вырабленая з біяраскладальнай паперы, а памяншаны памер зніжае выкарыстанне матэрыялаў.
The Recognition
About the Бронзавая прэмія A' Design Award
Xiaofengtan Liquor Упакоўка для моцнага алкаголю — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Xiaofengtan Liquor Упакоўка для моцнага алкаголю — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Xiaofengtan Liquor Упакоўка для моцнага алкаголю цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
- Team Members
- Hai Zhu
Jian Fang
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