Voila Cool Stuff Упакоўка Для Марожанага by Kamal Rizk - Bold Branding

Voila Cool Stuff Упакоўка Для Марожанага by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЖалезаУпакоўка· 2022

Voila Cool Stuff Упакоўка Для Марожанага

by Kamal Rizk - Bold Branding

Client: Voila Dessert Shop

Жалезная прэмія A' Design Award Winner in Упакоўка Category

21,715

Verified Award Winner

Verify Award Status for #131926

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Voila Cool Stuff Упакоўка Для Марожанага

Гэта серыя упаковак для 9 дызайнаў марожанага, аб'яднаных адным знакавым лагатыпам, у якіх дызайнер перарабляе падачу марожанага. Ён стварыў новую тэму, праз якую пераасэнсоўвае розныя водары ў выглядзе сімвалічных узораў садавіны і нектара, арыгінальнай тыпаграфікі, а таксама актуальных свежых колераў, якія падкрэсліваюць элементы дызайну. Дызайн проста аднаўляе канцэпцыю густу праз значок мовы, які выкарыстоўваецца ва ўсёй лінейцы, і выклікае іншы спосаб яго адчування.

The Recognition

About the Жалезная прэмія A' Design Award

Voila Cool Stuff Упакоўка Для Марожанага — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Voila Cool Stuff Упакоўка Для Марожанага — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Voila Cool Stuff Упакоўка Для Марожанага паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensions & Packaging: Various Tapered Paper Ice Cream Containers
Tags: branding, packaging, packaging, illustration, typography, icecream, identity
Production Technology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Design Challenge: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Research: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiration: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Project Duration: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operation Flow: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Team Members: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager