Zhu Xixi Падарункавая Скрынка by Jin Zhang

Zhu Xixi Падарункавая Скрынка by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЖалезаУпакоўка· 2022

Zhu Xixi Падарункавая Скрынка

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Жалезная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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Colors

The Design

About Zhu Xixi Падарункавая Скрынка

2022 год - год тыгра па кітайскім месяцовым календары. Самы непасрэдны шлях - выкарыстанне тыгровай графікі. Дызайнер выкарыстоўвае падобнае вымаўленне тыгра і благаславення ў кітайскай мове і выкарыстоўвае пяць тыграў, каб выказаць wu fu lin men (кітайская ідыёма, якая звычайна выкарыстоўваецца ў Новы год). выкарыстоўвайце фразеалагізмы і графіку, каб сфармаваць двайныя навагоднія дабраславеньні. Яркі аранжавы і зялёны кантрасныя колеры робяць увесь пакет больш стыльным. Скрыню можна выкарыстоўваць як дэкаратыўную карціну, і ў той жа час ёсць каляровая выява тыгра, каб людзі маглі ўзаемадзейнічаць.

The Recognition

About the Жалезная прэмія A' Design Award

Zhu Xixi Падарункавая Скрынка — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Zhu Xixi Падарункавая Скрынка — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Zhu Xixi Падарункавая Скрынка паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang