Freeze Dried Упакоўка для кавы by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Упакоўка для кавы by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Залатая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЗолатаУпакоўка· 2022

Freeze Dried Упакоўка для кавы

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

Залатая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Упакоўка для кавы

Freeze Dried — гэта дызайн упакоўкі для кавы, створаны для маладой спажывецкай аўдыторыі. Упакоўка спалучае сучасны выгляд з элементамі традыцыйнай кітайскай культуры. Візуальная канцэпцыя заснавана на пяці элементах — метале, дрэве, вадзе, агні і зямлі — і выкарыстоўвае традыцыйныя кітайскія колеры. Вялікая банка змяшчае некалькі меншых банак, таму набор проста захоўваць і пераносіць. Кожная маленькая банка мае магчымасць паўторнага закрыцця, што дапамагае кантраляваць колькасць спажыванай кавы. Знешняя этыкетка надрукавана на мелаванай паперы, а маленькія банкі зроблены з поліпрапілену.

The Recognition

About the Залатая прэмія A' Design Award

Freeze Dried Упакоўка для кавы — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Freeze Dried Упакоўка для кавы — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Freeze Dried Упакоўка для кавы выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.