Alternative Мастацкая інсталяцыя by Dmitry Kudinov is a highly esteemed winner of the very prestigious 2022 Жалезная прэмія A' Design Award in Дызайн выяўленчага мастацтва і арт-інсталяцый Competition Category.
ЖалезаВыяўленчае мастацтва· 2022
Alternative Мастацкая інсталяцыя
Client: Iskra Urban Fest
Жалезная прэмія A' Design Award Winner in Выяўленчае мастацтва Category
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The Design
About Alternative Мастацкая інсталяцыя
"Альтэрнатыва" — гэта мастацкая інсталяцыя, створаная для гарадскога фестывалю ў Нафтэкамску, Расія. Спісаны нафтавы насос вышынёй 4,5 метра і шырынёй 6 метраў быў паўторна выкарыстаны ў якасці асновы для твора мастацтва. Дэталёвая каліграфія залатой фарбай была нанесена на чорны фон, утвараючы вытанчаныя літары, якія ловяць сонечнае святло. Інсталяцыя размешчана на вакзальнай плошчы, на скрыжаванні пешаходных і аўтамабільных маршрутаў. Паўторнае выкарыстанне прамысловага абсталявання закранае тэму экалогіі і запрашае жыхароў паглядзець на свой горад па-новаму.
The Recognition
About the Жалезная прэмія A' Design Award
Alternative Мастацкая інсталяцыя — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Alternative Мастацкая інсталяцыя — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Alternative Мастацкая інсталяцыя паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The installation is located in the city of Neftekamsk, the name of which is based from two words: oil and Kama (name of the river), although the city has no oil production and no access to the river.
Supernova Art Embassy wanted to change the residents' attitude to their city through an unusual art object, to set a path for the search of modern post-industrial identity of the city and its inhabitants. - Dimensions & Packaging
- Decommissioned oil pump "Vulcan" production Bucharest (Romania), height 4.5 m, width 6 m.
- Tags
- public art, urban art, art festival, calligraphy, installation, site-specific art, ecology, alternative
- Production Technology
- The installation was made as part of the city festival Iskra Urban Fest 2021, which is taking place in the city for the second year in a row and is a good example of an alternative city festivals. Detailed calligraphy has become a tool for transforming the oil pump unit into an art object.
The installation was constructed in the station square and now welcomes visitors to the city, golden letters on a black background burn with the shimmer of the sun and attract passers-by to read the intricate runes.
Materials: Gold paint MTN Liquid Gold (Spain), brushes, aerosol, sprayer. - Design Challenge
- Installation appeared during the festival program together with the city administration and active residents. At a regular meeting on the improvement of the station square there was an idea to use the old oil pump as a city installation on bus station square. A slogan was created: "Neftekamsk is pumping", which means that the city is changing due to the big social program of the city infrastructure development and attraction of outside specialists in cultural and social spheres.
- Research
- Urban communities are formed around a common idea or problem, so it is important to form urban values. The path of development from resource consumption to alternative directions is a motivation to improve the surrounding space. Destructive criticism attitude is a big problem. The administration is considered as a pest, although most cases of vandalism and deterioration of public spaces are related to the consumer attitude and the action of certain social groups of residents.
- Inspiration
- Manifest:
Having faith in reason, in self-development. With a concern for the environment, it is me.
Hoping that in the future, they (pumping units) will only be objects of memory of how people came to the right and clear decision.
Every road is a path of trial and error, and when we come to perfection, the mistakes will not be the same anymore. Oil is the blood of the Earth's flesh.
Sucking the blood of ourselves will make us vanish. The Earth is not only our home, it is humanity. - Project Duration
- Another stage of Urban Camp as part of Iskra Urban Fest have been held in Neftekamsk (Republic of Bashkortostan, Russia) from September 13 to October 20. The installation was the final part of the past stage and one of 29 implemented art objects for the 2021 season.
Within two years of the project 30 authors from 22 Russian cities participated and 48 works were created (from small formats to large-scale mural and installation). - Operation Flow
- The secondary use of a decommissioned industrial facility allowed to implement the project without any major financial costs, the object was included in the festival program, the unusual format allowed to attract the attention of the media and raised the topic of ecology, to show the importance of urban social projects and the positive social effect of the involvement of residents.
The surrounding space of the station square was designed taking into account the transit routes to the station, the installation became the key object of the station square at the intersection of pedestrian and vehicular routes. - Patents
- Copyrights belong to Custom Bas, Evgeny Demidkov & Dmitry Kudinov
- Team Members
- Creative Director: Dmitry Kudinov
Producer: Lidiia Averina
Initiator: Ratmir Mavliev
Artist: Custom Bas
Tech Support: Dmitry Chalov, Anastasia Novgorodova - Image Credits
- Main Image: Photographer Evgeny Demidkov, There Is An Alternative #1, 2021.
Image #1: Photographer Evgeny Demidkov, There Is An Alternative #2, 2021.
Image #2: Photographer Evgeny Demidkov, There Is An Alternative #3, 2021.
Image #3: Photographer Evgeny Demidkov, There Is An Alternative #4, 2021.
Image #4: Photographer Dmitry Kudinov, Alternative #1, 2021.
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