The Engravings on Mount Yi Экспериментальны шрыфт by Jialiang Jing is a highly esteemed winner of the very prestigious 2022 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.
БронзаГрафіка· 2022
The Engravings on Mount Yi Экспериментальны шрыфт
Client: Jialiang Jing
Бронзавая прэмія A' Design Award Winner in Графіка Category
Verified Award Winner
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About The Engravings on Mount Yi Экспериментальны шрыфт
Гравіроўкі гары І — гэта праект экспериментальнага шрыфтавога дызайну, заснаваны на старажытных каменных надпісах гары І. Надпісы фіксуюць стандартнае малое пячатнае пісьмо (сяожуань), якое выкарыстоўвалася пасля уніфікацыі сістэмы пісьма старажытнага Кітая. Праект уключае стандартызацыю формаў літар, візуалізацыю інфармацыі, дызайн плакатаў і вопыт дапоўненай рэальнасці. Работа прадстаўлена галоўным чынам у выглядзе вэб-сайта, а таксама надрукаваных плакатаў і трохмерных мадэлей. Сканіраванне кода на плакаце паказвае трохмерную мадэль іерогліфа. Мэта праекта — прадставіць традыцыйнае кітайскае пісьмо новым і зразумелым спосабам.
The Recognition
About the Бронзавая прэмія A' Design Award
The Engravings on Mount Yi Экспериментальны шрыфт — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што The Engravings on Mount Yi Экспериментальны шрыфт — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. The Engravings on Mount Yi Экспериментальны шрыфт цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture. Specific design content includes font standardization design, information visualization design, poster form exploration, AR experience. Yi Mountain stone is qin Shihuang unified the world, issued the "book with text" law after the standard xiaozhuan font, its role is like the xinhua dictionary now, the character, writing to standardize the role.
- Dimensions & Packaging
- This design project is mainly presented in the form of web, supplemented by paper posters and 3D models
- Tags
- typeface，information visualization，augmented reality，Chinese traditional culture，poster
- Production Technology
- The specific design contents and methods include font standardization design, information visualization design, poster form exploration, AR experience technology
- Design Challenge
- The biggest challenge of the project was the consideration and design of the font structure, which took a lot of time for each character. In addition, the design of information visualization has been well thought out. The addition of augmented reality is a highlight for they.
- Research
- The project is part of a pilot study of ancient characters aimed at unlocking the mysteries of Chinese seal characters. They collected hundreds of data, yi Mountain stone as an example to study the character of seal cutting, structure, writing. The project has also aroused a response in the society. Many people who are interested in traditional culture think my research is very meaningful and interesting, just like a dictionary with carved characters.
- Inspiration
- Tablet inscription calligraphy is an important part of Chinese traditional culture. This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture.The original stone has been lost, its style and artistic status is still epoch-making significance. The purpose of this design is to extract the few in the complex, find the breakthrough way where the spirit is, the tradition can still have a new interpretation.
- Project Duration
- The project began in September 2021 in Liaoning, China, and ended in October. It will be exhibited at the Museum of Chinese Characters in November 2021
- Operation Flow
- his project aims to give people a better understanding of Chinese traditional compiled fonts. The poster presents basic information of the font in "Yi Shan Shi", people can see the 3D model of the font by scanning the TWO-DIMENSIONAL code, increase the fun in the experience
- Team Members
- Designer: Jialiang Jing
Creative Director:Xinlei Bai
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