Lamay Island's Souvenir Series Брэндавая ўпакоўка by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Брэндавая ўпакоўка by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2022

Lamay Island's Souvenir Series Брэндавая ўпакоўка

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Lamay Island's Souvenir Series Брэндавая ўпакоўка

Серыя сувеніраў з вострава Ламай — гэта дызайн падарункавай упакоўкі для сушанай рыбы і рыбных палачак з жаўтаперага тунца. Візуальны вобраз заснаваны на пейзажах і культуры вострава Ламай на Тайвані, а мясцовая скала "Каменная ваза" выкарыстана ў якасці асноўнага графічнага элемента. Знешняя каробка зроблена з паперы і адкрываецца з дапамогай магнітнай накрыўкі, яе памеры складаюць 34 на 23 на 6 сантыметраў. Для друку выкарыстаны спецыяльны бронзава-залаты колер і частковая глянцавая плёнка. Унутраны пакет на маланцы захоўвае сушаную рыбу свежай. Пасля таго як прадукт з'едзены, каробку можна паўторна выкарыстоўваць для захоўвання.

The Recognition

About the Бронзавая прэмія A' Design Award

Lamay Island's Souvenir Series Брэндавая ўпакоўка — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Lamay Island's Souvenir Series Брэндавая ўпакоўка — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Lamay Island's Souvenir Series Брэндавая ўпакоўка цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang