Top Mercury Вэб-сайт by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Жалезная прэмія A' Design Award in Дызайн вэб-сайтаў і вэб-дызайн Competition Category.

ЖалезаВэб· 2023

Top Mercury Вэб-сайт

by Daniel Houle

Client: Azuro Digital

Жалезная прэмія A' Design Award Winner in Вэб Category

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Verified Award Winner

Verify Award Status for #139506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Top Mercury Вэб-сайт

Top Mercury — гэта вэб-сайт, створаны для агенцтва рэкламы ў сацыяльных сетках. Вэб-сайт выкарыстоўвае анімацыйныя эфекты, рух і арыгінальныя ілюстрацыі, каб прадставіць чысты і сучасны эстэтычны выгляд. Дызайн быў выкананы ў Figma і распрацаваны з дапамогай Webflow, ён поўнасцю адаптыўны на ўсіх прыладах, браўзерах і памерах экрана. Кнопкі і спасылкі дазваляюць наведвальнікам узаемадзейнічаць з рознымі раздзеламі. Рух быў зроблены стрыманым, каб інтэрфейс заставаўся зразумелым і простым для ўспрымання. Вэб-сайт дасягнуў узроўню канверсіі ў 8 працэнтаў, што перавышае галіновы арыенцір у 5 працэнтаў.

The Recognition

About the Жалезная прэмія A' Design Award

Top Mercury Вэб-сайт — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Top Mercury Вэб-сайт — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Top Mercury Вэб-сайт паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.