Joy of Playing Фірмовы стыль by Squared is a highly esteemed winner of the very prestigious 2022 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

БронзаГрафіка· 2022

Joy of Playing Фірмовы стыль

by Squared

Client: Balin

Бронзавая прэмія A' Design Award Winner in Графіка Category

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Verified Award Winner

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Адкрыйце зараз View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Фірмовы стыль

Радасць гульні - гэта фірмовы стыль, створаны для Balin, кампаніі, якая вырабляе цацкі для дзяцей. Стыль ахоплівае лагатып, брэндавыя элементы, упакоўку, а таксама колеры і формы цацак і персанажаў. Візуальная мова мінімалістычная, з простымі формамі, стрыманай каляровай палітрай і акварэльнымі ілюстрацыямі. Кожны персанаж-цацка мае імя і гісторыю, што дапамагае дзецям сфарміраваць эмацыйную сувязь. Сярод выкарыстаных матэрыялаў - дрэва, фанера, папера, арганічная бавоўна, а таксама фарбы на аснове вады і раслінных кампанентаў.

The Recognition

About the Бронзавая прэмія A' Design Award

Joy of Playing Фірмовы стыль — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Joy of Playing Фірмовы стыль — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Joy of Playing Фірмовы стыль цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska