Lura Камплект Ручнога Блендэра by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 Жалезная прэмія A' Design Award in Дызайн бытавой тэхнікі Competition Category.
ЖалезаБытавая тэхніка· 2022
Lura Камплект Ручнога Блендэра
Client: Lura
Жалезная прэмія A' Design Award Winner in Бытавая тэхніка Category
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- Verified Award Winner
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The Design
About Lura Камплект Ручнога Блендэра
Lura вылучаецца сваім захопам, падобным на джойстык, кнопкай, размешчанай ззаду, рэгуляваннем хуткасці зверху і зняўнай каробкай перадач. Немагчыма памыць вечка традыцыйнага блендэра са ўбудаванай сістэмай каробкі перадач, але дзякуючы патэнтаванаму дызайну карыстальнік можа памыць усе пластыкавыя часткі пры зняцці каробкі перадач. Мадэль з рухавіком магутнасцю 1200 ват з пяціступеневым рэгуляваннем хуткасці выконвае функцыі ў найкарацейшы час. Дзякуючы сушылцы для зелені, якая ўпершыню выкарыстоўваецца ў наборах блендэраў, як эфектыўнасць прадукту, так і задавальненне ад правядзення часу на кухні падвойваюцца.
The Recognition
About the Жалезная прэмія A' Design Award
Lura Камплект Ручнога Блендэра — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Lura Камплект Ручнога Блендэра — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Lura Камплект Ручнога Блендэра паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
- Dimensions & Packaging
- Gift box dimensions: 25 cm x 27 cm x 47cm
- Tags
- food processor, gear box, shredding, mixing, speed control
- Production Technology
- The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds. - Design Challenge
- Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
- Research
- In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
- Project Duration
- The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
- Operation Flow
- Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel. - Patents
- Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS - Team Members
- Yasemin Ulukan
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