Altitude Series Вінная этыкетка by Yanhui Zhang

Altitude Series Вінная этыкетка by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2023

Altitude Series Вінная этыкетка

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #141117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Altitude Series Вінная этыкетка

Altitude Series — гэта вінная этыкетка, створаная для він з рэгіёна Шангры-Ла і натхнёная картамі скарбаў з прыгодніцкіх гісторый. Этыкетка выкарыстоўвае карту вышынь, каб адлюстраваць вялікую вышыню над узроўнем мора і нізкую шырату вінаграднікаў. Каардынаты і лічбы вышыні паказваюць якасць і клас кожнага віна. Тры колеры адсылаюць да мясцовага асяроддзя: срэбны — да снегу, сіні — да возера, а чорны — да начнога неба. Злёгку выпуклыя залатыя каардынаты дазваляюць лёгка вызначыць кожны клас. Ультрафіялетавы друк выкананы на спецыяльнай паперы з тонкімі выгнутымі тэкстурамі, якія праламляюць святло.

The Recognition

About the Срэбная прэмія A' Design Award

Altitude Series Вінная этыкетка — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Altitude Series Вінная этыкетка — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Altitude Series Вінная этыкетка — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensions & Packaging: Width: 90MM, height: 95MM
Tags: Shangri-La, treasure, map, poster, wine, packaging design
Production Technology: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Design Challenge: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Research: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiration: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Project Duration: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Operation Flow: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Team Members: Creative Director: Xia Ling
Designer: Wang Yang
Image Credits: Creative Director: Xia Ling