Holo Penetration Магазін by Yang Hsiang-Yu

Holo Penetration Магазін by Yang Hsiang-Yu is a highly esteemed winner of the very prestigious 2023 Жалезная прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.

ЖалезаІнтэр'ер· 2023

Holo Penetration Магазін

by Yang Hsiang-Yu

Client: The One Creative Interior Design Co., Ltd.

Жалезная прэмія A' Design Award Winner in Інтэр'ер Category

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Colors

The Design

About Holo Penetration Магазін

Праект рэканструкцыі 1-га паверха старой вулічнай крамы пад "голо" брэнд мае месца. Гэты брэнд вядомы сваёй натуральнай, арганічнай і экалагічна чыстай лініяй касметыкі, сродкаў па догляду за скурай і кубкаў. Ва ўмовах узмацнення канкурэнцыі на рынку прыгажосці і асабістай гігіены было прынята рашэнне адысці ад традыцыйнага брэндавага прылаўка і выбраць замест гэтага шыкоўную кавярню, дзе кліенты могуць набыць прадукты і скарыстацца кутком фотаздымкі.

The Recognition

About the Жалезная прэмія A' Design Award

Holo Penetration Магазін — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Holo Penetration Магазін — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Holo Penetration Магазін паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a renovation of the 1st floor of an old street house store.
holo is a brand, features a line of products comprising cosmetic products, skin care products, and cups of which naturalness, organic-ness and environment friendliness are the emphasis.
Given the heating competition on the beauty and personal care market, decided to break away from the usual brand counter, but to run a complex fashionable coffee shop where products are sold and a photo-shooting corner is provided.
Dimensions & Packaging: The property is about 33 square meters.
Tags: Interior Design, Coffee store, Environmentally friendly, Skin care products, Modern style
Production Technology: Materials used for renovation are low-formaldehyde green materials. For instance, the side wall at the entrance door is made of environmentally friendly wood-plastic composite. The several elevations which feature a 3-dimensional design are covered in silver, an efficient stainless steel finish. The wall facades and floor across the shop are renovated using environmentally friendly cements, the bright color of which effects a spatial magnification effect.
Design Challenge: The cashier counter is also the coffee-making area; the counter volume is also covered with stainless steel. To ensure the smooth operations of the water sink, workbench and storage cabinet at the back of the counter, the water pipes are extended from the water supply source at the back. A linear diffuser is also installed on the top. The project, although completed with a friendly budget, is good value for money in that it gives a quality to the space and is iconic and thus a great innovation of brand image building.
Research: At the two side walls of the shop stand highlights of functions: at one side of the wall lie dining sets reminiscent of geometrically dimensional battements, with benches being covered in silver stainless steel and the cubic-shaped white matte acrylic table being mounted; this is where visitors usually take a break and enjoy coffee and light meals. The large black letters of the brand name attached on the wall also give a sense of trendiness.
Inspiration: The pure white base reminiscent of the complex of the new born and the minimalist lines giving a cool sense of technology are the inspiration of this project.
Project Duration: The project finished in Jan 2022, in Taipei City, Taiwan.
Operation Flow: The front facade of the shop keeps a bit of distance from the road and is one step higher the slightly elevated horizontal view deepens the visual feeling of the audiences. The entrance to the right side stands 1.5 meters further back, requiring taking a turn before entering through the front door; such a unique design of traffic flow makes the entrance a semi-outdoor corner for photo shooting and check-in, with the laser-etched letters of the brand name being the background.
Team Members: Yang Hsiang-Yu
Image Credits: The One Creative Interior Design Co., Ltd.