New Year's Red Envelopes Пакаванне для чырвоных канвертаў by CCB Fintech Co., Ltd.

New Year's Red Envelopes Пакаванне для чырвоных канвертаў by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЖалезаУпакоўка· 2023

New Year's Red Envelopes Пакаванне для чырвоных канвертаў

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

Жалезная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Пакаванне для чырвоных канвертаў

"Чырвоныя канверты да Новага года" — гэта набор з трох дызайнаў чырвоных канвертаў, створаных для святкавання Кітайскага Новага года. Чырвоны канверт — гэта традыцыйны кітайскі падарунак, які выкарыстоўваецца для святкавання новагодняй ночы, а тэрмін Лі Ші нясе значэнне спрыяльных рэчаў і поспеху. Кожны дызайн заснаваны на традыцыйным пажаданні: квітнеючая рыба, спрыяльны мандарын і гарбуз-лагенарыя для ўдачы. Графіка запазычвае форму старажытных кітайскіх манет і спалучае гэтую форму з кожным сімвалам праз простыя кропкі, лініі і плоскасці. Памер кожнага канверта складае 180 на 90 міліметраў.

The Recognition

About the Жалезная прэмія A' Design Award

New Year's Red Envelopes Пакаванне для чырвоных канвертаў — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што New Year's Red Envelopes Пакаванне для чырвоных канвертаў — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. New Year's Red Envelopes Пакаванне для чырвоных канвертаў паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu