Zhong Yuan No. 1 Упакоўка гарбаты by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
СрэбраУпакоўка· 2023
Zhong Yuan No. 1 Упакоўка гарбаты
by Tiger Pan
Client: Xinyang Wenxin Tea Co., Ltd
Срэбная прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
- Verify Award Status for #145467
The Design
About Zhong Yuan No. 1 Упакоўка гарбаты
Zhong Yuan No. 1 — гэта дызайн упакоўкі для гарбаты Маацзянь, традыцыйнай кітайскай гарбаты, якую вырошчваюць на тэрасавых палях. Паколькі смак гарбаты лёгкі і мяккі, упакоўка вытрымана ў стрыманым і вытанчаным стылі. Слоік для гарбаты выраблены з бляхі з цісненнем і залатым цісненнем, а матавае і лакіраванае пакрыцці спалучаюцца паміж сабой. Форма слоіка з накрыўкай нагадвае зборшчыка гарбаты ў капелюшы. Знешняя скрынка выраблена з паперы, вырабленай на заказ, і закрываецца фігурнай стужкай, натхнёнай аконнымі рамамі старых дамоў гарбатных фермераў. Сапраўднае гарбатнае лісце ўпрыгожвае стужку.
The Recognition
About the Срэбная прэмія A' Design Award
Zhong Yuan No. 1 Упакоўка гарбаты — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Zhong Yuan No. 1 Упакоўка гарбаты — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Zhong Yuan No. 1 Упакоўка гарбаты — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensions & Packaging
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Production Technology
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Design Challenge
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Research
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Project Duration
- The project lasts 4 month, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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