Dagang Block Графіка Асяроддзя by Youking Design is a highly esteemed winner of the very prestigious 2023 Жалезная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.
ЖалезаГрафіка· 2023
Dagang Block Графіка Асяроддзя
Client: Dagang Block
Жалезная прэмія A' Design Award Winner in Графіка Category
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- Verified Award Winner
- Verify Award Status for #146590
The Design
About Dagang Block Графіка Асяроддзя
Для таго, каб дызайн больш адпавядаў звычкам горада і людзей, дызайнеры пастаянна даследуюць розныя сцэны, назіраюць за паводзінамі людзей у навакольным асяроддзі і разбіраюць эфектыўныя схемы дызайну: выява аўтобуснага прыпынку, слупы вакзалаў, свідравіны. вечкі, месцы для курэння, бар'еры для руху і г. д. З пункту гледжання наведвальнікаў праводзіцца глыбокі аналіз, каб зразумець характарыстыкі мясцовай прамысловасці. У кожнай дэталі горада, індустрыяльная культура, выяўленая касмічным асяроддзем, цалкам адлюстроўваецца для наведвальнікаў' касмічны вопыт.
The Recognition
About the Жалезная прэмія A' Design Award
Dagang Block Графіка Асяроддзя — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Dagang Block Графіка Асяроддзя — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Dagang Block Графіка Асяроддзя паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is a new urban construction, with many infrastructure being built. The designer hopes to optimize the visual image of the city through a perfect visual system, while applying this visual image to various detailed facilities in the city, such as bus stops, stop posts, floors, manhole covers, etc., to provide a better visual effect for the entire city. He also attempts to re optimize various urban details in the design, achieving a more high-quality use effect.
- Dimensions & Packaging
- 7500mm(L) x 6000mm(W) x 2000mm(H)
28000mm(L) x 3000mm(W) x 3650mm(H)
1800mm(L) x 140mm(W) x 3200mm(H)
150mm(diameter) x 2mm(H)
700mm(diameter) - Tags
- Urban Detail Experience Design, Signage, Graphic, Vision, Logo Design
- Production Technology
- Stainless steel, Paint baking process
- Design Challenge
- Due to the new urban construction, there is no underlying urban culture. Based on the definition of the area, in order to make the design more consistent with the city and people's usage habits, designers constantly explore various scenarios, observe people's behavior in the environment, and comb out effective transformation plans for travel: convert images into patterns, and apply them to the city.
- Research
- Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
- Inspiration
- Dagang Block is a component of Nansha District, Guangzhou, and is defined as an intelligent manufacturing base during the construction of the new city. Combining intelligence, cloud technology, and the ocean and flower sea streamers that echo Guangzhou Nansha, we have designed a logo that meets the definition of its new city, and extended auxiliary environmental graphics to apply them to various facilities and equipment in the urban area, optimizing the visual image of the overall urban area, and improving the environmental visual effect of the project.
- Project Duration
- The project was designed in Shenzhen in May 2022.
- Operation Flow
- Setting up new public facilities through the image system can enhance the visitors' sense of environmental experience and create a deeper impression on the urban environment. Combine the improvement of people's livelihood facilities, municipal facilities and image system to save costs and improve the regional image.
- Team Members
- Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
- Image Credits
- Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022
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