Tea and Tea Брэндынг by Shenzhen Huathink Design Co., Ltd

Tea and Tea Брэндынг by Shenzhen Huathink Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

БронзаГрафіка· 2023

Tea and Tea Брэндынг

by Shenzhen Huathink Design Co., Ltd

Client: Shenzhen Huathink Design CO.,LTD

Бронзавая прэмія A' Design Award Winner in Графіка Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Tea Брэндынг

Tea and Tea— гэта кітайскі брэнд напояў, маркетынгавая стратэгія якога сканцэнтравана на кітайскім чаі латте. Лагатып складаецца з надпісу Tea and Tea і арабскай лічбы 2, якая дамінуе над таварным знакам і мае характэрны выгляд дзякуючы інтэграцыі чайнага ліста. У спалучэнні з выразнай, прывабнай каляровай гамай і прамалінейнай стылістычнай ідыёмай, якая вызначае, напрыклад, дызайн упакоўкі і гандлёвыя вітрыны, візуальны выгляд Tea and Tea забяспечвае высокую пазнавальнасць брэнда.

The Recognition

About the Бронзавая прэмія A' Design Award

Tea and Tea Брэндынг — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Tea and Tea Брэндынг — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Tea and Tea Брэндынг цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tags: Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Production Technology: Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Design Challenge: We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Research: We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspiration: The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Project Duration: The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Operation Flow: In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Team Members: Shenzhen Huathink Liu Yongqing Brand Design
Image Credits: Image: Shenzhen Huathink Liu Yongqing Brand Design