Rebirth Інсталяцыя арт-прасторы by Hebei Puteng Culture Media Co., Ltd

Rebirth Інсталяцыя арт-прасторы by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 Залатая прэмія A' Design Award in Дызайн выяўленчага мастацтва і арт-інсталяцый Competition Category.

ЗолатаВыяўленчае мастацтва· 2023

Rebirth Інсталяцыя арт-прасторы

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

Залатая прэмія A' Design Award Winner in Выяўленчае мастацтва Category

121,350

Verified Award Winner

Verify Award Status for #147142

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebirth Інсталяцыя арт-прасторы

Rebirth (Адраджэнне) — гэта імерсіўная камерцыйная арт-прастора, распрацаваная вакол тэмы абнаўлення. Прастора распавядае гісторыю дзяўчыны — штучнага інтэлекту, якая ў будучыні нанова стварае Зямлю праз вылучэнне і рэканструкцыю ўспамінаў. Інтэр'ер падзелены на тры часткі ўздоўж маршруту руху: апошні зямлянін, памяць Зямлі і стварэнне. Мадэлі жывёл выкананы з дапамогай 3D-мадэлявання, скульптуры, вырабу формаў, роспісу і тэхнік нанясення поўсці. Убудаваныя механічныя канструкцыі і сістэмы кіравання ствараюць рухі, падобныя да жывых.

The Recognition

About the Залатая прэмія A' Design Award

Rebirth Інсталяцыя арт-прасторы — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Rebirth Інсталяцыя арт-прасторы — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Rebirth Інсталяцыя арт-прасторы выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags: Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology: The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge: This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research: The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration: As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration: The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow: The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members: JIN FX