KK-Park Сістэма навігацыйных знакаў by Yi Zhang

KK-Park Сістэма навігацыйных знакаў by Yi Zhang is a highly esteemed winner of the very prestigious 2023 Срэбная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

СрэбраГрафіка· 2023

KK-Park Сістэма навігацыйных знакаў

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

Срэбная прэмія A' Design Award Winner in Графіка Category

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The Design

About KK-Park Сістэма навігацыйных знакаў

KK-Park — гэта сістэма навігацыйных знакаў для культурна-забаўляльнага квартала ў горадзе Яньчэн, Кітай. Тэрыторыя, былая гульнявая пляцоўка, была рэканструявана як месца культурнага абмену паміж Кітаем і Паўднёвай Карэяй. Дызайн пераасэнсоўвае карэйскія элементы, у тым ліку стужкі традыцыйнага карэйскага касцюма, традыцыйную каляровую гаму, вядомую як Абансэк, і рысы карэйскіх іерогліфаў. Знакі размешчаны ўздоўж стужкападобнага кальца тэрыторыі. Высокія навігацыйныя знакі стаяць каля кожнага ўваходу, каб накіроўваць наведвальнікаў. Шчыты вырабленыя з гнутай нержавеючай сталі, папярэдне выраблены і ўстаноўлены на месцы.

The Recognition

About the Срэбная прэмія A' Design Award

KK-Park Сістэма навігацыйных знакаў — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што KK-Park Сістэма навігацыйных знакаў — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. KK-Park Сістэма навігацыйных знакаў — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign