Pattern Пакавальная папера для падарункаў by Gao He is a highly esteemed winner of the very prestigious 2023 Жалезная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.
ЖалезаГрафіка· 2023
Pattern Пакавальная папера для падарункаў
by Gao He
Client: Creative Design Studio of Anshan Normal University
Жалезная прэмія A' Design Award Winner in Графіка Category
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- Verified Award Winner
- Verify Award Status for #149312
The Design
About Pattern Пакавальная папера для падарункаў
Узор — гэта дызайн пакавальнай паперы для падарункаў, заснаваны на традыцыйных кітайскіх матывах. Абстрактныя графічныя элементы, узятыя з формаў полымя, рыбы і кажана, аб'яднаны для стварэння галавы дракона. Матыў дракона паўторана з вертыкальнымі і гарызантальнымі квадратамі, утвараючы непрерывны ўзор. Папера выраблена з выкарыстаннем чатырохколернага друку на высокашчыльнай спецыяльнай паперы. Дызайн таксама выкарыстоўваецца для пакавання прадукцыі, друкаваных рэкламных матэрыялаў і дызайну кардонных упаковак. Мэта — паяднаць традыцыйную кітайскую эстэтыку з сучасным дызайнам.
The Recognition
About the Жалезная прэмія A' Design Award
Pattern Пакавальная папера для падарункаў — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Pattern Пакавальная папера для падарункаў — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Pattern Пакавальная папера для падарункаў паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Production Technology
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Design Challenge
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Research
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspiration
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Project Duration
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Operation Flow
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Image Credits
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
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