Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя by Patrizia Dottori

Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя by Patrizia Dottori is a highly esteemed winner of the very prestigious 2023 Срэбная прэмія A' Design Award in Дызайн фатаграфіі і фотаманіпуляцыі Competition Category.

СрэбраФатаграфія· 2023

Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя

by Patrizia Dottori

Client: PatIsHere

Срэбная прэмія A' Design Award Winner in Фатаграфія Category

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Colors

The Design

About Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя

Праект мастака датычыцца тэмы, якая сёння знаходзіцца ў цэнтры сусветнай увагі як на інстытуцыянальным, так і на папуляцыйным узроўні: навакольнага асяроддзя. На гэтых малюнках галоўным элементам з'яўляецца лёд і яго раставанне. Мастак стварыў яго праз храматычную інверсію ад пазітыву да негатыву, што супадае з канцэпцыяй змены, рэпрэзентуючы супрацьлеглую рэальнасць: лёд становіцца агнём, расколіны - вулканам. Новы стыль, які распавядае пра праблему, аналізуючы ледавік Перыта-Марэна.

The Recognition

About the Срэбная прэмія A' Design Award

Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Firebergs Series Cold 23 Фатаграфічны Праект Навакольнага Асяроддзя — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Project on the environment with ice as the primary element and its melting. Made through the chromatic inversion from positive to negative, which coincides with the concept of change, representing an opposite reality, fire and volcano. A surreal journey of unsettling images to tell the Perito Moreno Glacier in an absolutely unique way.
Dimensions & Packaging: The print dimensions are 100 x 70cm. to which is added a 5 cm black frame of depth.
Some shots have been printed to be exhibited in various exhibitions, on warm photographic paper in order to enhance the colours.
Tags: climatecrisis, environment, water, fire, volcano, glacier, cracks, volcaniclava, meltingglaciers, photography
Production Technology: The images were taken with a professional camera, Nikon D200, then post-production was performed with Adobe Photoshop and Camera raw to achieve the chromatic inversion.
Design Challenge: To photographically represent environmental issues, I climbed up one side of the Perito Moreno Glacier. There I associated cold with heat, which is the element that melts ice. Thanks to the knowledge of printing techniques, I imagined the solution in the inversion from positive to negative: this is how the glacier becomes a volcano, its lava cracks and the photographic solution reflects its concept, focusing attention on possible solutions.
Research: The research concerns a new way of narrating the problem of the environment to bring users closer to looking at the issue from a different point of view. I verified the chromatic inversion method on the spot using a Nokia mobile phone that shot directly in the negative and then I took the images with the professional camera that I worked in post-production. During the exhibitions people were very attracted by the visual impact.
Inspiration: Inspired by the glacier itself, with its blue cracks becoming tongues of fire, volcanic lava. Representing Nature with surreal images and using chromatic inversion to emphasize the concept of "negative" both as a technical meaning and as a conceptual meaning.
Project Duration: The project was born at the end of 2007 on the Perito Moreno Glacier, Argentina. It is a work in progress on the environment. To date it has been exhibited in 2008 at the Tarahan-Azad Art Gallery in Tehran, in 2011 at the Centro Cultural Borges in Buenos Aires, in 2013 at the Italian Cultural Institute in Buenos Aires, in 2015 at Galleria Spazio 88 and at Studio Arte Fuori Downtown Rome. New images are currently being worked on.
Operation Flow: This work, divided into series to create a path of reading and imagination, immediately evokes a volcano. A closer look, for example in image n.1, where the water seems to enter the lava, or in the images of the Walls and Scraps Series, creates a doubt and the observer wonders whether it is a volcano or of other. In unfolding, the positive-to-negative reversal, where heat burns ice, faces the issue of the climate crisis.
Patents: Copyrights belong to Patrizia Dottori, Year 2008.
Image Credits: Image #1: Photographer Patrizia Dottori, FireBergs Series Cold 23, 2008. Image #2: Photographer Patrizia Dottori, FireBergs Series Cold 12, 2008. Image #3: Photographer Patrizia Dottori, FireBergs Series Scraps 2, 2008. Image #4: Photographer Patrizia Dottori, FireBergs Series Walls 2, 2008. Image #5: Photographer Patrizia Dottori, FireBergs Series Walls 5, 2008.