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Hydrowash Пральная машына by Vishwaksen Shekhawat and Chandradhar S.

Hydrowash Пральная машына by Vishwaksen Shekhawat and Chandradhar S. is a highly esteemed winner of the very prestigious 2023 Срэбная прэмія A' Design Award in Дызайн бытавой тэхнікі Competition Category.


СрэбраБытавая тэхніка· 2023

Hydrowash Пральная машына

by Vishwaksen Shekhawat and Chandradhar S.

Client: Whirlpool of India Ltd.

Срэбная прэмія A' Design Award Winner in Бытавая тэхніка Category

Colors

The Design

About Hydrowash Пральная машына

Hydrowash — гэта партатыўная паўаўтаматычная пральная машына з двума бакамі. Адзін бак мые, а другі аджымае і сушыць, пры гэтым бялізна перакладаецца паміж бакамі ўручную. Ручкі кіравання, размешчаныя пад асноўнай вечкай, рэгулююць час мыцця, інтэнсіўнасць мыцця, узровень вады і час сушкі, што захоўвае знешні выгляд чыстым, а ўнутраную частку — зразумелай. Унутраная прасторова мыцця ўтрымлівае пырскі і разліванні. Выцяжная ручка і выразныя колы дазваляюць перамяшчаць машыну аднаму чалавеку. Корпус вырабляецца з пластыку метадам ліцця пад ціскам і мае спакойны, падобны на лодку профіль, які добра падыходзіць для кампактных дамоў.

The Recognition

About the Срэбная прэмія A' Design Award

Hydrowash Пральная машына — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Hydrowash Пральная машына — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Hydrowash Пральная машына — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Portable Semiautomatic twin tub washing machine designed to be pulled & moved single handedly.
Knobs & switches are located under the main lid to make the exterior clean & its interior intuitive.
Minimal monolithic exteriors with delightful detailing give it an unobtrusive & calming presence which allows it to be stored in any living space without visual intrusion or embarrassment.
Dimensions & Packaging
Width 830mm x Depth 545mm x Height 975mm
Energy Rating - 5 star
Voltage Range 230
Frequency 50 HZ
Operating current (A) 6
Tags
Intuitive, Mobility, craftsmanship, low-cost, functional, Unique, Refinement, Wash-Arena, Iconic, Monolithic
Production Technology
The design acknowledges all tactile, mental & habitual aspects of the wash process, from the most subtle to the very obvious.
It pushed the boundaries of current production capability & viability to create an Iconic next generation Washing machine
Using injection molded plastics allowed us to balance form & function to achieve our vision.
allowing us to achieve Its boat-like shape reflecting its mobility story.
Subtle but complex surfacing that accentuate its sculptural aspects & minimal part joinery detail all coming together to set a benchmark of Aesthetics, craftsmanship & user experience.
Design Challenge
Cost sensitivity, conservative mindset of the consumer segment were the main constraints for this unique & differentiated design. To make this vision a reality was a calculated risk for the business leaders, a formidable optimization challenge to the engineering and manufacturing team and test of persistence for the design team.
These intangible challenges were overcome by the passion and commitment to this design vision and the consumer benefit by all stakeholders at Whirlpool.
Research
The project looked into all aspects of daily life of the low income consumer.
An internal team created the methodology & closely guided it execution by an external research agency. Along with looking for practical insights of laundry activities, insights related to indirect factors like lifestyle, habits & culture were also extensively researched. Compassion & empathy for the consumer took the research to deeper level & provided insights that were not realized & expressed before. The new design was evaluated through a Nation wide user survey.
to Cover a huge spectrum of cultural & geographical diversity of India.
Full size prototypes & focus group discussions helped to clarify key insights.
Inspiration
To provide a delightful experience to a first time user who previously hand washed clothes, whose key expectations are reduced manual labor, functional simplicity & flexibility at a low price.
It’s Wash Arena interior contains all spills & splashes enables a hassle free wash experience & Its boat like profile, wheels & a Pull handle grant it intuitive ergonomic mobility to aid & celebrate all tactile effort of the user whilst seamlessly fitting into any practical & emotional context.
Project Duration
The Project started with design conceptualization in August 2019 and product was launched in the market in July 2022
Operation Flow
This semi automatic machine has 2 tubs, for washing & drying. Water is delivered to the tubs through a water selector inbuilt in the supply pipe interface. Operation of the wash & spin dry is controlled by the knobs. First two knobs control the time & intensity of the wash process, the other knobs control water level & dryer time. Clothes need to be manually transferred between the tubs. This machine mechanizes the clothes wash process in stages but keeps the entire process open to active customization & adjustment. This machine has an ergonomic pull handle & pronounced wheels that enables easily movement between storage & usage space making it an efficient addition to the lifestyle in low income compact housing.
Team Members
Vishwaksen Shekhawat
Chandradhar Singh Rathore

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