Douyin Настольнае прыкладанне by Douyin Experience Design Center

Douyin Настольнае прыкладанне by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 Срэбная прэмія A' Design Award in Дызайн інтэрфейсаў, узаемадзеяння і карыстальніцкага вопыту Competition Category.

СрэбраІнтэрфейс· 2023

Douyin Настольнае прыкладанне

by Douyin Experience Design Center

Client: Douyin Group

Срэбная прэмія A' Design Award Winner in Інтэрфейс Category

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Verified Award Winner

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Colors

The Design

About Douyin Настольнае прыкладанне

Douyin PC — гэта настольнае прыкладанне і вэб-інтэрфейс для прагляду відэакантэнту на персанальных камп'ютарах. Douyin PC распрацаваны для прагляду на вялікім экране дома, у вольны час і пасля працы. Левая панэль навігацыі прапануе вертыкальныя каналы, а старонка рэкамендацый адкрываецца па змаўчанні. Карыстальнікі могуць пераключаць відэа пракруткай мышы і выкарыстоўваць спалучэнні клавіш, каб ставіць лайкі і дадаваць кантэнт у закладкі. Таксама падтрымліваюцца пакупкі падчас прайгравання відэа і адпраўка падарункаў падчас прамых трансляцый. Адаптыўны макет падыходзіць для памераў экранаў MacOS і Windows.

The Recognition

About the Срэбная прэмія A' Design Award

Douyin Настольнае прыкладанне — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Douyin Настольнае прыкладанне — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Douyin Настольнае прыкладанне — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions & Packaging: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tags: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Production Technology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Design Challenge: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Research: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiration: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Project Duration: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operation Flow: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Team Members: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Image Credits: Pictures and videos are from the free resource website： http://pixabay.com/zh/