Lucky Forever Tea Упакоўка для чаю by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.
БронзаУпакоўка· 2024
Lucky Forever Tea Упакоўка для чаю
by Shenzhen Banana Design Co. Ltd
Client: Shenzhen Banana Design Co. LTD
Бронзавая прэмія A' Design Award Winner in Упакоўка Category
Verified Award Winner
Verify Award Status for #151857The Design
About Lucky Forever Tea Упакоўка для чаю
Lucky Forever Tea — гэта дызайн папяровай упакоўкі для чаю Пуэр. Каробка змяшчае пяць круглых чайных пакецікаў, па адным на кожны дзень рабочага тыдня. Сетачнае аддзяленне ўнутры дазваляе заварваць чай у дарозе, у офісе ці падчас падарожжа. Выцяжная папяровая каробка надрукавана і аздоблена тэрмафольгай. Ілюстрацыі ў сучасным стылі адлюстроўваюць традыцыйныя матывы, якія прыносяць удачу, такія як журавы, гарлачыкі-гарбузы, півоні, сарокі, коі, ліхтарыкі і зліткі. Святочны дызайн нясе пажаданні лепшай будучыні. Мэта — зрабіць чай Пуэр простым і прывабным для маладых спажыўцоў.
The Recognition
About the Бронзавая прэмія A' Design Award
Lucky Forever Tea Упакоўка для чаю — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Lucky Forever Tea Упакоўка для чаю — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Lucky Forever Tea Упакоўка для чаю цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future. - Tags
- Tea Packaging、Lucky Forever
- Production Technology
- The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
- Design Challenge
- Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee. - Research
- This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future. - Inspiration
- The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future. - Project Duration
- The project was completed in Shenzhen in August 2022
- Team Members
- Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli
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