The Wine Bag Упакоўка by Antonia Skaraki

The Wine Bag Упакоўка by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2024

The Wine Bag Упакоўка

by Antonia Skaraki

Client: The Wine Bag

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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Colors

The Design

About The Wine Bag Упакоўка

Створаная выключна для Lidl у якасці Калядной Абмежаванай Серыі, AS распрацавала ўпакоўку для 1,5-літровага паўсухога віна ў каробцы для кліента The Wine Barrel. Кантэйнер быў распрацаваны так, каб нагадваць дамскую сумачку, з дадаткам залатых элементаў для стварэння святочнага настрою і надання ўражання раскошы. Укараненне тэкстуры скуры ўзняло яго выгляд, надаючы яму рэалістычны і дарагі выгляд. Каб завяршыць трансфармацыю, чырвоная нітка была прымацавана ў якасці рамяня, надаючы аўтэнтычнасць дызайну сумкі.

The Recognition

About the Бронзавая прэмія A' Design Award

The Wine Bag Упакоўка — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што The Wine Bag Упакоўка — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. The Wine Bag Упакоўка цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas