Shede Spirit Oriental Wisdom Упакоўка для моцных напояў by Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Упакоўка для моцных напояў by Songbai Wang, Yao Wu and Xuan’ang Pu is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2024

Shede Spirit Oriental Wisdom Упакоўка для моцных напояў

by Songbai Wang, Yao Wu and Xuan’ang Pu

Client: Shede Spirits Co., Ltd

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #152685

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shede Spirit Oriental Wisdom Упакоўка для моцных напояў

Shede Spirit Oriental Wisdom — гэта падарункавая скрынка, створаная для кітайскага моцнага напою. Дызайн звязвае брэнд з вэйці, настольнай гульнёй, таксама вядомай як го. Бутэлькі з напоем маюць форму чорных і белых камянёў для вэйці, а іх акругленыя формы зручна трымаць у руцэ. Пры адкрыцці скрынкі адкрываецца класічная партыя ў вэйці, паказаная ў графічнай форме. У камплект уваходзяць чашы для камянёў і дошка для вэйці, таму ў гульню можна гуляць, атрымліваючы асалоду ад напою. Скрынка вырабленая з гафрыраванага крафт-кардону, каб абмежаваць адходы матэрыялаў.

The Recognition

About the Срэбная прэмія A' Design Award

Shede Spirit Oriental Wisdom Упакоўка для моцных напояў — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Shede Spirit Oriental Wisdom Упакоўка для моцных напояў — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Shede Spirit Oriental Wisdom Упакоўка для моцных напояў — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensions & Packaging: 312mm*312mm*142mm
Tags: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Production Technology: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Design Challenge: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Research: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiration: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Project Duration: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Operation Flow: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Team Members: Songbai Wang,
Yao Wu,
Xuan’ang Pu