Love Hanshui Упакоўка для пітной вады by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
СрэбраУпакоўка· 2024
Love Hanshui Упакоўка для пітной вады
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
Срэбная прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
- Verify Award Status for #152699
The Design
About Love Hanshui Упакоўка для пітной вады
Love Hanshui — гэта памятная серыя ўпаковак для ачышчанай пітной вады, створаная ў гонар абрання Уханя Міжнародным горадам водна-балотных угоддзяў. Чатыры мясцовыя жывёлы — бясплаўнікавая марская свіння, савка, чорны бусел і мілу — увасабляюць чатыры поры года. Традыцыйны кітайскі жывапіс тушшу аб'ядноўвае жывёл з мясцовымі пейзажамі водна-балотных угоддзяў. Белая этыкетка бутэлькі вырабляецца з дапамогай тэрмаўсадачнай тэхналогіі і друку планшэтнымі (spot) колерамі. Кожная бутэлька мае шырыню 60 міліметраў і вышыню 220 міліметраў. Код на этыкетцы адкрывае трохмерны выгляд.
The Recognition
About the Срэбная прэмія A' Design Award
Love Hanshui Упакоўка для пітной вады — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Love Hanshui Упакоўка для пітной вады — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Love Hanshui Упакоўка для пітной вады — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- Dimensions & Packaging
- Bottle diameter 60mm, height 220mm
- Tags
- bottle label
- Production Technology
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- Design Challenge
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- Research
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- Inspiration
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
- Team Members
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang
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