Taishun Design Competition Візуальная айдэнтыка мерапрыемства by Zhejiang Gongshang University

Taishun Design Competition Візуальная айдэнтыка мерапрыемства by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

СрэбраГрафіка· 2024

Taishun Design Competition Візуальная айдэнтыка мерапрыемства

by Zhejiang Gongshang University

Client: Taishun County People's Government

Срэбная прэмія A' Design Award Winner in Графіка Category

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Verified Award Winner
Verify Award Status for #152934

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition Візуальная айдэнтыка мерапрыемства

Taishun Design Competition — гэта візуальная айдэнтыка, створаная для конкурсу культурнага і крэатыўнага дызайну, які праводзіцца ў павеце Тайшунь. Дызайн натхнёны Дынбу — каменным пешаходным мостам са ступеняў, які мясцовыя жыхары выкарыстоўваюць для пераправы праз шматлікія рэкі гэтай мясцовасці. Кампазіцыю фарміруюць некалькі набораў падоўжаных трохмерных ліній, якія нясуць у сабе візуальныя сімвалы Тайшуня, такія як горы, масты і танцы дракона. Градыент ад зялёнага да белага адлюстроўвае колеры горада. Айдэнтыка прадстаўляе сучасны вобраз Тайшуня і мае на мэце прыцягнуць студэнтаў і дызайнераў.

The Recognition

About the Срэбная прэмія A' Design Award

Taishun Design Competition Візуальная айдэнтыка мерапрыемства — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Taishun Design Competition Візуальная айдэнтыка мерапрыемства — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Taishun Design Competition Візуальная айдэнтыка мерапрыемства — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao