Loading Ювелірны шоу-рум by Zhe Huang is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.

СрэбраІнтэр'ер· 2024

Loading Ювелірны шоу-рум

by Zhe Huang

Client: Fujian Zhengnan Construction Engineering design Co., LTD

Срэбная прэмія A' Design Award Winner in Інтэр'ер Category

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Colors

The Design

About Loading Ювелірны шоу-рум

Loading — гэта ювелірны шоу-рум, размешчаны ў горадзе Фучжоу, Кітай. Прастора мае вышыню 5,5 метра, а яе структура рэарганізавана з дапамогай узнятых і заглыбленых геаметрычных форм. Круглыя і прамавугольныя формы падзяляюць зоны экспазіцыі і абслугоўвання, а плаўныя лініі цякуць па інтэр'еры. Большасць матэрыялаў паўторна выкарыстаны з дэмантаваных праектаў, што памяншае колькасць адходаў і зніжае кошт. Шкляныя блокі ствараюць ускоснае асвятленне і няроўную паверхню сцяны, дзякуючы чаму будынак нагадвае падарункавую скрынку са святла. Мэтай было замяніць традыцыйную мадэль ювелірнага шоу-рума спакойнай і адкрытай прасторай.

The Recognition

About the Срэбная прэмія A' Design Award

Loading Ювелірны шоу-рум — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Loading Ювелірны шоу-рум — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Loading Ювелірны шоу-рум — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensions & Packaging: This project does not use too special materials, many of them are converted from waste materials.
Tags: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Production Technology: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Design Challenge: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Research: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiration: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Project Duration: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Operation Flow: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Image Credits: Photographer Zhou Yuedong 2021.