White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю by Hai Zhu

White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2024

White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю

by Hai Zhu

Client: Shanxi Blue and White Porcelain Distillery Co., Ltd

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю

Бела-сіні фарфор — гэта дызайн упакоўкі бутэлькі, створаны для прэміяльнага кітайскага байцзю. Форма бутэлькі паўтарае грушападобную вазу Юйхучунь, а тонкая шыйка робіць напой зручным для трымання і разлівання. Сіне-белая каляровая гама натхнёная традыцыйным фарфорам і выканана з выкарыстаннем падглазурнай тэхнікі Цзіндэчжэня. Залатыя матывы Луна і сімвалы кітайскага задыяка ўпрыгожваюць паверхню, а корак мае форму галавы Луна. Былі створаны два варыянты — для напояў вытрымкай 30 і 50 гадоў.

The Recognition

About the Бронзавая прэмія A' Design Award

White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. White and Blue Porcelain Пакаванне для бутэлькі моцнага алкаголю цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Dimensions & Packaging: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Tags: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Production Technology: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Design Challenge: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Research: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inspiration: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Project Duration: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Operation Flow: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Team Members: Hai Zhu