The Drum of Heaven and Earth Барабан Неба і Зямлі by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
ЖалезаУпакоўка· 2024
The Drum of Heaven and Earth Барабан Неба і Зямлі
by Hai Zhu
Client: Shanxi Fenyangwang Wine Industry Co., Ltd.
Жалезная прэмія A' Design Award Winner in Упакоўка Category
Verified Award Winner
Verify Award Status for #154724The Design
About The Drum of Heaven and Earth Барабан Неба і Зямлі
Барабан Неба і Зямлі — гэта дызайн упакоўкі ў выглядзе збана для кітайскай гарэлкі байцзю аб'ёмам 25 кг. Форма нагадвае старажытны ваенны барабан, натхнёны барабанамі генерала часоў дынастыі Тан Го Цзыі. Рэльефныя выявы драконаў і піксю, спрыяльных міфічных істот кітайскай традыцыі, спалучаюцца з каліграфіяй у трохмерным рэльефе, які можна адчуць на дотык. Пазалота і цісненне надаюць паверхні багатую тэкстуру. Барабанныя палачкі з абодвух бакоў могуць выкарыстоўвацца як ёмістасці, дзякуючы чаму напоем можна дзяліцца з іншымі. Памеры ўпакоўкі складаюць 565 на 209 на 742 мм.
The Recognition
About the Жалезная прэмія A' Design Award
The Drum of Heaven and Earth Барабан Неба і Зямлі — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што The Drum of Heaven and Earth Барабан Неба і Зямлі — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. The Drum of Heaven and Earth Барабан Неба і Зямлі паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
- Dimensions & Packaging
- product dimensions, 565 mm x 209 mm x 742 mm
- Tags
- Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
- Production Technology
- Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
- Design Challenge
- The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
- Research
- The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
- Inspiration
- Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
- Project Duration
- This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
- Operation Flow
- The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
- Team Members
- Hai Zhu
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