Yellow Crane Tower Упакоўка для вады by Jin Zhang

Yellow Crane Tower Упакоўка для вады by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2024

Yellow Crane Tower Упакоўка для вады

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

14,646

Verified Award Winner

Verify Award Status for #154744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yellow Crane Tower Упакоўка для вады

Гэта натуральная крынічная вода для піцця, вырабленая кампаніяй Yellow Crane Tower. Дызайнер выкарыстоўвае метад маляўнічага напісання іерогліфаў, каб сцерці межу паміж тэкстам і графікай, інтэгруючы 3500-гадовую культуру Ухані ў тры іерогліфы назвы Yellow Crane Tower, пастаянна ўмацоўваючы сувязь брэнда з гарадскім кантэкстам. Натхненне для дызайну крышкі бутэлькі ўзята з вобраза бессмяротнага, які едзе на журавілі, з легенды "Белая хмара і жоўты журавель", перадаючы магічны шарм Вежы Жоўтага Журавеля.

The Recognition

About the Бронзавая прэмія A' Design Award

Yellow Crane Tower Упакоўка для вады — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Yellow Crane Tower Упакоўка для вады — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Yellow Crane Tower Упакоўка для вады цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.