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Darkness and Light Плакат by Chihiro Otsuki

Darkness and Light Плакат by Chihiro Otsuki is a highly esteemed winner of the very prestigious 2024 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.


БронзаГрафіка· 2024

Darkness and Light Плакат

by Chihiro Otsuki

Бронзавая прэмія A' Design Award Winner in Графіка Category

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Colors

The Design

About Darkness and Light Плакат

«Цемра і Святло» — плакат, створаны для выставы, прысвечанай японскай класічнай літаратуры. Плакат спалучае лакавае мастацтва і алейны жывапіс, прыроду і чалавека, класічны і сучасны стылі. Тыпаграфіка звязвае творы двух мастакоў з класічнымі тэкстамі, якія захоўваюцца ў даследчым інстытуце. Друкаваны аркуш мае памер 515 на 728 міліметраў і выраблены метадам UV-афсетнага друку з выкарыстаннем расліннай фарбы на паперы, сертыфікаванай Лясной папячыцельскай радай (FSC). Дызайн паказвае, як класічная культура і кнігі фарміруюць мастацкае выражэнне сёння.

The Recognition

About the Бронзавая прэмія A' Design Award

Darkness and Light Плакат — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Darkness and Light Плакат — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Darkness and Light Плакат цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The poster design blends elements like lacquer art with oil painting and nature with humanity, combining classic and modern styles. It illustrates the convergence of books, literature, and art, showcasing the vast potential of classical culture and art. The design captures the essence of classical themes as interpreted by two artists, highlighting the deep influence of classical culture in their artistic expression.
Dimensions & Packaging
Width 515 x Height 728 mm
UV offset printing, Vegetable ink, Forest Stewardship Council
Production Technology
They have developed a graphic design centered around typography that multidimensionally leverages both the artworks created by two artists and the classical texts held by the National Institute of Literature Research. The poster, while maintaining its function as printed material, uses special ink and paper that demonstrate consideration for the environment. As a result, it not only fulfills its role as a poster but also reflects a high level of consideration in projects related to national involvement.
Inspiration
The project is a residency program conducted by the National Institute of Japanese Literature, a research institute that seeks out and researches classical books, which are the life, spirit, and cultural heritage of Japan, and makes them available to the public both in Japan and abroad.
Project Duration
The project was launched in 2017 to open up the collection of classical books and the network of specialists cultivated by the National Institute of Japanese Literature to non-researchers. The exhibition was part of that project, inviting two artists and being held for one week from January 11 to January 17.
Operation Flow
The poster is a special design that combines old-fashioned lacquer art and modern oil painting, nature and humanity. It presents a harmonious blend of old and modern styles, illustrating the integration of books, literature, and art. This design reflects the artists' contemplation on ancient stories and themes, clearly demonstrating the significant influence of traditional culture on their artwork.

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