Tamausagi Бутляваная гарбата by Hisamichi Kasai

Tamausagi Бутляваная гарбата by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2024

Tamausagi Бутляваная гарбата

by Hisamichi Kasai

Client: Shunbin inc.

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Tamausagi Бутляваная гарбата

Tamausagi — гэта бутляваная японская гарбата, заваленая з Удзі Г'ёкура — гарбаты, вырабленай паводле традыцыйнага метаду Удзі з Кіёта. Бутэлька мае простую форму, натхнёную вабі-сабі — японскай эстэтыкай прастаты. Сімвалам з'яўляецца трус, які вёў бога-ахоўніка Удзі. На бутэльцы адлюстравана месячная ноч з тонкімі аблокамі — адсылка да метаду Г'ёкура, пры якім гарбатнае лісце засланяецца ад сонца. Ужыта залатое аздабленне з шурпатай тэкстурай і прыглушаным бляскам. Чорная бутэлька блакуе святло і абараняе гарбату. Круглае акенца ў скрынцы адкрывае сімвал труса.

The Recognition

About the Срэбная прэмія A' Design Award

Tamausagi Бутляваная гарбата — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Tamausagi Бутляваная гарбата — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Tamausagi Бутляваная гарбата — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensions & Packaging: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tags: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Production Technology: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Design Challenge: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Research: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiration: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Project Duration: This brand was launched in Kyoto, Japan in September 2020.
Operation Flow: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patents: Trademark: 2023 Kyoto Tea Cooperative
Team Members: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.