Jiangxi Illustrated Серыя ілюстрацый by Wang Ying

Jiangxi Illustrated Серыя ілюстрацый by Wang Ying is a highly esteemed winner of the very prestigious 2024 Жалезная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

ЖалезаГрафіка· 2024

Jiangxi Illustrated Серыя ілюстрацый

by Wang Ying

Client: Northeastern University of China

Жалезная прэмія A' Design Award Winner in Графіка Category

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Colors

The Design

About Jiangxi Illustrated Серыя ілюстрацый

Jiangxi Illustrated — гэта серыя лічбавых ілюстрацый, прысвечаных мясцовай культуры Цзянсі, Кітай. Ілюстрацыі прадстаўляюць рэгіянальныя пейзажы, фальклор і традыцыі ў сучасным візуальным стылі. Лінейныя малюнкі былі створаны ў Procreate, а афарбоўка выконвалася ў Photoshop. Кожнае выяўленне мае памер 3600 на 3600 пікселяў пры разрозненні 300 dpi ў колеравай мадэлі RGB. Серыя аб'ядноўвае традыцыйныя культурныя тэмы з сучаснымі метадамі ілюстрацыі. Мэта праекта — павысіць грамадскую цікавасць да спадчыны Цзянсі і садзейнічаць яе захаванню.

The Recognition

About the Жалезная прэмія A' Design Award

Jiangxi Illustrated Серыя ілюстрацый — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Jiangxi Illustrated Серыя ілюстрацый — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Jiangxi Illustrated Серыя ілюстрацый паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uniquely intertwines Jiangxi's rich cultural connotations with modern illustration techniques, creating a visually striking expression of Jiangxi's local culture. This endeavor isn't just about preserving the past; it's about revitalizing it for the present and future. The illustrations serve as ambassadors, igniting a renewed love and appreciation for Jiangxi's cultural legacy while inspiring a commitment to its preservation.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Chinese Culture, Jiangxi, Illustration, Commercial Illustration, Cultural Fusion, Digital Artistry
Production Technology: The series of illustrations was created using Photoshop and Procreate software. Procreate software is primarily responsible for drafting and creating line drawings, while Photoshop is mainly used for coloring. The full utilization of the characteristics of both software programs results in beautifully detailed illustrations.
Design Challenge: The primary creative hurdle in the design process arises from cultural transformation. It involves integrating traditional Jiangxi local culture with modern illustration technology to ensure that the resulting form possesses both contemporary aesthetics and cultural resonance. Maintaining a balance between cultural preservation and innovation is crucial, necessitating consideration of how to preserve the original essence of the work while infusing it with freshness and distinctiveness.
Research: The study investigates how modern illustration techniques can enhance appreciation for Jiangxi's local culture and advocate for its preservation. Employing a multidisciplinary approach, it explores the fusion of traditional Jiangxi culture with contemporary illustration practices, identifies resonant themes, and examines the potential of illustrations in promoting local culture.
Inspiration: The design inspiration draws from Jiangxi's rich cultural tapestry, blending tradition with modernity to create captivating illustrations. Each stroke on the digital canvas serves as a portal to Jiangxi's landscapes, folklore, and vibrant traditions, bridging the gap between past and present. Age-old narratives are reimagined to breathe new life into Jiangxi's heritage, sparking curiosity and excitement, attracting more people to join the team of Jiangxi cultural heritage.
Project Duration: The project started in December 2022 in Jiangxi, China, was completed in June 2023 in Liaoning, China, and was exhibited at the undergraduate graduation design exhibition of Northeastern University in China in June 2023.
Operation Flow: Using modern illustrations to evoke audience appreciation for Jiangxi's culture and ignite awareness in protecting its cultural heritage.
Image Credits: Image #1 : Illustration Wang Ying 2023.
Image #2 : Illustration Wang Ying 2023.
Image #3 : Illustration Wang Ying 2023.
Image #4 : Illustration Wang Ying 2023.
Image #5 : Illustration Wang Ying 2023.