Lighting Tunnel Светлавы тунэль by Nargiza Usmanova

Lighting Tunnel Светлавы тунэль by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Жалезная прэмія A' Design Award in Дызайн архітэктуры выставак, інтэр'ераў і экспазіцый Competition Category.

ЖалезаВыставачны стэнд· 2024

Lighting Tunnel Светлавы тунэль

by Nargiza Usmanova

Client: GVA Lighting

Жалезная прэмія A' Design Award Winner in Выставачны стэнд Category

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Colors

The Design

About Lighting Tunnel Светлавы тунэль

Светлавы тунэль — гэта выставачны стэнд, распрацаваны для асвятляльнай кампаніі GVA Lighting. Зігзагападобныя сцены ўтвараюць архітэктурны тунэль, уздоўж бакоў якога ўсталяваны асвятляльныя прыборы. Цэнтральная кампазіцыя з зеляніны падкрэсліваецца гнуткай LED-падсветкай, а нахіленыя белыя сцены вылучаны некалькімі сістэмамі асвятлення. Канструкцыя выканана з дрэва і металу з панэлямі МДФ, вінілавым пакрыццём і адбівальнай падлогай. Памеры стэнда складаюць 8500 на 3500 на 3000 міліметраў. Шырокая гама колераў, якую ствараюць светлавыя прыборы, дапамагае стэнду вылучацца на фоне выставы.

The Recognition

About the Жалезная прэмія A' Design Award

Lighting Tunnel Светлавы тунэль — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Lighting Tunnel Светлавы тунэль — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Lighting Tunnel Светлавы тунэль паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting